Although not a prominent being, Loon features significantly in the art and
mythology. Loon is famous for its unique and often haunting voice, and is
respected for its knowledge of various realms. Animals with unique vocal
talents are held in high regard by Northwest Coast peoples, who traditionally
perceive words, voice and song as carriers of power and magic. The ability
to traverse various realms such as forest, sea and sky-which Loon demonstrates
-is also a characteristic of supernatural power. Loon is associated with copper
and wealth.

Among the Kwakwaka'wakw, Loon is associated with Kumugwe', chief of the
undersea world. Loon is often shown sitting on the head of Kumugwe', in
reference to the story of Loon landing on the chief, who is so large that Loon
mistook him for an island. Human chiefs and shamans may likewise wear
Loon headdresses. Some Kwakwaka'wakw shamans considered Loon to
be one of the most prominent animal spirit helpers.

One Coast Salish legend explains the origin of Loon's unusual markings.
Loon once helped an old blind man to escape danger by ferrying the man
across a lake on his back. On the journey, Loon also gave the old man back
his sight by submerging him in the lake for four consecutive dives. After
safely landing on the far shore, the old man removed his prized dentalium
necklace and, in gratitude, tossed it around the neck of Loon. Dark-feathered
Loon still wears this gift of decorative white flecks. Perhaps due to stories such
as this one, Loon is sometimes cited as a symbol of peace, tranquility and
generosity.

The entire body and head of Loon is usually depicted, generally in a floating
posture. The beak is pointed and often open. Sometimes the dramatic markings
and spots of the bird's plumage are visible. Loon may be shown carrying young
ones on its back, as is its habit in reality.